Bombay HC Protects Preity Zinta's Image Rights

The Bombay High Court has granted interim relief to Bollywood actress Preity Zinta concerning the unauthorized use of her image. The court acknowledged that the misuse of content, including AI-generated deepfakes and morphed images, infringes upon an individual's fundamental rights, specifically her personality, publicity, and moral rights.

Justice Madhav Jamdar emphasized the responsibility of online intermediaries, such as Google, Meta, and X, to exercise due diligence in curbing offensive and unlawful content. Zinta had sought protection against these platforms to remove infringing material that exploits her likeness, distinctive features, and persona for commercial or personal gain.

This legal recourse follows similar actions by other Bollywood stars who have sought to protect their personality and publicity rights. The court's order allows Zinta to approach intermediaries for content removal and seek further court intervention if platforms fail to act promptly.