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Practical Magic 2 Conjures Box Office Lead
12 Sep
Summary
- Practical Magic 2 debuted at No. 1 with $28 million to $30 million.
- The film's opening weekend was sluggish, impacting the post-summer box office.
- Despite critical reviews, fans gave Practical Magic 2 a high audience score.
The cinematic landscape saw a shift as "Practical Magic 2" claimed the top spot at the box office this past weekend, earning an estimated $28 million to $30 million. This legacy sequel, starring Nicole Kidman and Sandra Bullock, ended the six-week reign of "Spider-Man: Brand New Day." The film's opening was crucial for Warner Bros. amidst a generally sluggish post-summer weekend, with overall industry totals down 10% year-over-year.
While critics were not particularly impressed, with a 37% Rotten Tomatoes score, "Practical Magic 2" resonated strongly with its cult fanbase, primarily millennial women. This dedicated audience awarded the film a 93% Rotten Tomatoes score and a B+ on CinemaScore, an improvement over its predecessor. The film's challenge now is to expand its appeal beyond this core demographic.
In other box office news, "Spider-Man: Brand New Day" continued its impressive run, nearing a domestic box office record. "The Odyssey" also achieved a significant milestone, becoming Universal's highest-grossing unadjusted film. New releases like "Runner" and international films such as "Hope" also played to audiences this weekend.
