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Prabhas's The Raja Saab Finds New Life on JioHotstar
23 Feb
Summary
- The Raja Saab achieved strong viewership on JioHotstar post-theatrical release.
- Extended footage, including an unseen aged look, boosted digital interest.
- Ormax reported the debut week viewership numbers for the film's digital launch.
Prabhas's film, The Raja Saab, has experienced a resurgence following its digital release on JioHotstar. This development comes eight weeks after its initial theatrical launch, which was met with widespread criticism and commercial failure. Despite its poor performance in cinemas, the movie has garnered considerable viewership on the OTT platform.
The digital release was strategically enhanced with extended footage. This included the highly anticipated unseen aged look for Prabhas, which successfully amplified the film's appeal and generated significant online buzz. This move by JioHotstar effectively transformed negative online discussions into a substantial viewership base.
Ormax, an independent tracking agency, has provided the official viewership numbers. These figures represent the estimated number of Indian viewers who watched at least 30 minutes of the film during its debut week on the platform. The weekly calculation by Ormax accounts for films arriving on different days within the week.
