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Prabhas' Raja Saab: Solo Release After Vijay Film Postponed
8 Jan
Summary
- Jana Nayagan's postponement gives The Raja Saab a clear box office advantage.
- The Raja Saab is a fantasy horror comedy targeting a pan-India audience.
- Low pan-India promotion could impact The Raja Saab's North Indian collections.
The Pongal/Sankranti weekend's film lineup has shifted as Thalapathy Vijay's "Jana Nayagan" has been postponed, granting Prabhas' "The Raja Saab" a clear advantage. Initially slated for release alongside "Jana Nayagan," "The Raja Saab" will now enjoy a solo run, with premiere shows commencing on January 8 and a full release on January 9. "The Raja Saab," a fantasy horror-comedy directed by Maruthi, is positioned as a pan-India venture leveraging Prabhas' widespread popularity. While anticipation is high in Telugu-speaking states, its reception in the North belt remains a concern due to what trade analysts describe as insufficient pan-India promotion. Despite efforts like releasing a remixed song, the film's marketing strategy is seen as lacking compared to previous Prabhas blockbusters. Trade experts believe that while Prabhas is a massive star in the South, a more robust and sustained promotional campaign was needed for a true pan-India impact, especially in Northern markets.
