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Poundland Founder's £38 Weekly Challenge for Son
12 Mar
Summary
- Poundland founder lived on £38 a week with his son for a TV show.
- He cited a near-death experience as motivation for life-changing perspective.
- The wealthy father now helps the family he swapped homes with.

Steve Smith, the founder of the budget retail chain Poundland, recently took part in the Channel 5 program 'Rich House Poor House' with his son, Joe. Their participation involved living on an extremely limited budget of £38 for an entire week, a challenge Smith undertook so his son could experience a childhood similar to his own.
Smith revealed that a serious health scare, a blood clot resulting from extensive travel, profoundly altered his perspective on life, prompting him to embrace new experiences. He recalled his humble beginnings, including working on his parents' market stall from a young age and living in a council house.