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Podcasters Revolutionize Music: Meet the New Voices
21 Oct
Summary
- Podcasters discussed their journeys into the medium at Billboard Latin Music Week.
- They emphasized deep audience connection through long-form content.
- Podcasters offer unique promotional strategies valuable to artists.
At the 2026 Billboard Latin Music Week, podcasters Agushto Papá, Juancito, and Jess Judith engaged in a vital discussion about the burgeoning influence of podcasting on the music industry. Jess Judith, a Dominican influencer, shared how her content naturally evolved from a personal reflection to a career, driven by her passion for music.
Venezuelan podcaster Juancito detailed his "Desde Cero" (From Scratch) podcast, originating from humble beginnings in Uber and construction, and has now achieved a live residency in Miami. Similarly, Agushto Papá, a Música Mexicana project, emerged after their music group faced challenges, finding success by connecting U.S. fans with Mexican artists.
The podcasters emphasized their crucial role in an artist's career, offering unique perspectives and deeper audience engagement through long-form content. They stressed the importance of providing value and developing distinct strategies to stand out in a highly saturated digital environment.
This discussion coincided with the 2026 Billboard Latin Music Awards, scheduled to broadcast live on October 22 via Telemundo and Peacock from Miami's James L. Knight Center.
