What is the film "Hello Betty" about?

"Hello Betty" is a film that tells the story of Emmi Creola and how her creation of the Betty Bossi character transformed into a cultural phenomenon in Switzerland.

When will "Hello Betty" be released?

"Hello Betty" is set to premiere on November 4, 2025, and will be released nationwide across all language regions of Switzerland starting November 20, 2025.

Home / Arts and Entertainment / Pioneering Swiss Marketer Brings Iconic 'Betty Bossi' to Life on Screen

Pioneering Swiss Marketer Brings Iconic 'Betty Bossi' to Life on Screen

Q: Who is Emmi Creola?

Emmi Creola was a visionary Swiss advertising pioneer who created the iconic culinary figure Betty Bossi in 1956.

20 Oct, 2025

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Summary

Emmi Creola, a visionary advertising pioneer, created the Swiss culinary icon Betty Bossi in 1956
Betty Bossi became a household name across generations and language regions in Switzerland
The film "Hello Betty" portrays Emmi Creola's journey of ambition, creativity, and navigating a male-dominated society

Pioneering Swiss Marketer Brings Iconic 'Betty Bossi' to Life on Screen

On November 4, 2025, the highly anticipated film "Hello Betty" will premiere, shedding light on the untold story of Emmi Creola, the visionary Swiss advertising pioneer who created the iconic culinary figure Betty Bossi in 1956.

The film, directed by Pierre Monnard, portrays Creola's journey as she navigates the challenges of ambition, creativity, and the limitations of a male-dominated society. What began as a clever marketing idea for a Swiss food brand ultimately became a cultural phenomenon, shaping the way an entire nation cooked and viewed modern domesticity.