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Creative Genius Behind Apple TV+ & Ryan Reynolds' Ads Dies at 40
28 Aug
Summary
- Pierce Thiot, a creative executive, died at age 40 from a pulmonary embolism.
- He played a key role in launching Apple TV+ and its hit series.
- Thiot was recognized for his innovative work with Maximum Effort and other brands.
Pierce Thiot, a creative executive at Ryan Reynolds' Maximum Effort and a two-time Emmy nominee, died on August 24 at age 40 from a pulmonary embolism at his home in Orem, Utah.
Thiot was crucial in launching Apple TV+ and led global campaigns for series like The Morning Show. During his tenure at TBWA/Media Arts Lab, he earned an Emmy nomination for Apple's "Make Something Wonderful" ad.
At Maximum Effort, where he served as Head of Creative, Thiot was behind memorable campaigns for brands such as Lay's, Mint Mobile, and DoorDash. His innovative ideas helped define the company's storytelling. Ryan Reynolds and George Dewey remembered him as a "shining light of creativity, kindness and hard work."
Before his time at Maximum Effort, Thiot also worked on campaigns for Netflix's Black Mirror and Beats by Dre. He also contributed to National Geographic's "Underdogs" series, which Ryan Reynolds narrated. He is survived by his wife, Stacy, and two children.
