Home / Arts and Entertainment / PETA's 'Devil Wears Prada' Ad Sparks Fashion Furor
PETA's 'Devil Wears Prada' Ad Sparks Fashion Furor
1 May
Summary
- PETA launched a new ad campaign inspired by 'The Devil Wears Prada'.
- The ad urges a ban on all animal skins in the fashion industry.
- The campaign targets moviegoers ahead of 'The Devil Wears Prada' sequel.
PETA has launched a new advertising campaign, drawing inspiration from the popular film "The Devil Wears Prada," to advocate for a complete ban on animal skins within the fashion industry. The campaign features a humorous yet direct message, echoing iconic scenes from the movie.
A creative director collaborated with PETA to produce this advertisement, which is scheduled to run for two weeks in theaters across the United States before screenings of "The Devil Wears Prada" sequel. The ad's climax includes a character resembling Miranda Priestly issuing a directive: "Runway will no longer feature any fashion made from animal skins. No exceptions."
This initiative underscores a broader movement within the fashion world, as exemplified by Condé Nast's decision in October 2025 to prohibit new animal fur from its publications, including Vogue. PETA president Tracy Reiman stated that while fur has been rejected, the use of leather and wool still causes distress to animals, urging consumers to be mindful of their clothing choices.
