Persol Partners with Brooklyn for Free Summer Movies

Persol, the renowned eyewear brand, is the new sponsor for Brooklyn Bridge Park's 26th annual Movies With A View summer film series. This partnership will bring free outdoor movie screenings to the Brooklyn waterfront throughout July and August, with Thursday evenings dedicated to the series and a special family film night scheduled for Friday, September 18. Gates open at 6 p.m. on a first-come, first-served basis, with screenings commencing at sunset.

The collaboration underscores Persol's enduring relationship with the cinematic world. The brand's frames have graced the silver screen, worn by legendary actors such as Marcello Mastroianni, Steve McQueen, and Jude Law. Valentina Cerchiari, senior marketing director at EssilorLuxottica North America, stated that cinema is integral to Persol's identity, reflecting shared values of craftsmanship and timeless style.

This sponsorship allows Persol to connect its Italian heritage with a cherished New York City tradition, aligning with the brand's upcoming Spring/Summer 2026 campaign themed around the Italian Riviera. The campaign will feature on-site activations at the park, highlighting three new styles: PO8001S, PO8002S, and PO8003V. These new designs incorporate signature Persol elements like an engraved 'P' bolt and an enhanced fit.

Brooklyn Bridge Park, a vital nonprofit organization, relies on partnerships and tenant revenue to maintain its 1.3-mile stretch along the East River, attracting over five million visitors annually. Movies With A View has been a staple of New York summers since its inception in 2001, offering residents and visitors a unique cinematic experience with iconic city views.