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PC Music Founders' Early Bubblegum Bass
27 Jul
Summary
- Dux Kidz, precursors to PC Music, reissued their 2012 album.
- The album showcases early bubblegum maximalism and playful maximalism.
- The reissue highlights the duo's innovative sound before PC Music.

A.G. Cook and Danny L Harle, the creative forces behind the influential PC Music label, have reintroduced their 2012 album, previously released as Dux Kidz. The album, originally part of the Gamsonite imprint and later reissued under PC Music in 2013, is a maximalist romp brimming with energy and creativity. It serves as a foundational work, showcasing the early stages of the bubblegum bass sound that would significantly shape contemporary pop music.
The reissue of 'Lifestyle' highlights the duo's audacious embrace of sounds often considered kitschy, transforming them into something charming and innovative. Tracks like "Voice of an Angel" feature elements of bubblegum bass with Reese bass and harmonized vocal chops. The title track itself demonstrates an early affinity for baroque compositions, layering synths and melodic leads into a vibrant arrangement that underscores their compositional skill and aesthetic vision.