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P.C. Chandra Jewellers Adds Youthful Spark with New Ambassador

7 Oct

Summary

Pratibha Ranta is the new brand ambassador for P.C. Chandra Jewellers.
The brand used a social media teaser campaign to build anticipation.
The retailer aims to balance its legacy with contemporary communication.

P.C. Chandra Jewellers has welcomed actor Pratibha Ranta as its newest brand ambassador, marking a strategic move to integrate a contemporary face with its established heritage. This association is poised to inject a youthful appeal into the brand's messaging, targeting a younger consumer base.

The announcement on October 6 was preceded by an engaging teaser campaign across social media platforms, creating anticipation for the reveal of a "much-loved personality." Ranta, known for her work in film and digital entertainment, represents a new generation of Indian actors.

Founded in 1939, P.C. Chandra Jewellers boasts an eight-decade legacy, with a significant presence across India, particularly in West Bengal. The brand currently operates approximately 70 showrooms in 10 cities, aiming to remain relevant to evolving audiences through such strategic partnerships.

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