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McGregor Tapped as Paramount's Global Licensing Chief
10 Feb
Summary
- Don McGregor named global licensing chief for Paramount.
- New structure integrates international networks divisions.
- Paramount aims to increase monetization and streamline operations.
Paramount has confirmed Don McGregor as its global licensing chief as part of a significant restructure. This initiative integrates the international networks divisions and consolidates global content licensing, transactional units, and media networks under one umbrella. McGregor will oversee the maximization of Paramount's film and television content value across all global platforms and windows.
Pank Patel has been appointed as the head of Paramount International Networks, tasked with streamlining operations and enhancing monetization. Sonia Endler will lead finance for global content distribution, focusing on new business models and financial governance. These appointments follow industry contraction and a recent ownership change at Paramount.
The new structure is designed to increase monetization, position the company for future global content distribution, and improve worldwide network performance through tighter strategic and operational alignment. This reorganization comes after significant industry layoffs and a change in Paramount's ownership.
