Paramount+ Bets Big on Female-Led Dramas & Genre

Paramount+'s strategy is evolving significantly under the guidance of EVP & Head of Originals, Jane Wiseman. Since the new regime took over, the streamer has greenlit 28 new series and renewed 16 others, indicating a robust expansion of its content slate. A key focus is on female-forward dramas and genre content, aiming to fill perceived white spaces in its current offerings. This includes high-profile acquisitions like 'Discretion,' starring Nicole Kidman and Elle Fanning.

The streamer is also strategically broadening its content sources. For the first time in its history, Paramount+ is actively acquiring shows from third-party studios, such as A24 and MGM, in addition to its sister studios, Paramount TV Studios and CBS Studios. This move signals a more aggressive and curated approach to content acquisition.

Despite the ongoing uncertainty surrounding the potential Warner Bros. Discovery merger, Paramount+'s programming strategy remains consistent. The focus continues to be on building a diverse slate that appeals to a wide audience, with plans for future growth and new productions in the coming year. The streamer is also committed to expanding its presence in the kids and family, and unscripted spaces.