Bollywood Giant Invests in Vertical Video Platform

Panorama Studios, the acclaimed producer behind Bollywood's "Drishyam" franchise, has injected capital into Rocket Reels, an Indian platform specializing in vertical original stories. This strategic investment is poised to propel Rocket Reels into its next phase of growth and facilitate global expansion.

The infusion of funds from Panorama Studios is expected to significantly enhance Rocket Reels' content library and bolster its technological infrastructure. This move aligns with the escalating popularity of vertical storytelling, a rapidly expanding format within the digital entertainment landscape.

Founded by Kranti Shanbhag, Rocket Reels pioneered India's vertical streaming category. The platform offers a diverse catalog of stories spanning thrillers, romance, crime, mystery, sci-fi, horror, and comedy, all tailored for mobile viewing in brief, engaging episodes. It supports six Indian languages: Hindi, Tamil, Telugu, Marathi, Bengali, and Gujarati.

Rocket Reels has already extended its footprint beyond India, with its content now available in ten countries, including the U.S., U.K., Canada, Australia, U.A.E., Singapore, Malaysia, Bangladesh, Nepal, and South Africa. Panorama Studios' chairman, Kumar Mangat Pathak, expressed confidence in Rocket Reels' ability to connect with digital-first consumers, while managing director Abhishek Pathak highlighted the shift towards vertical storytelling for mobile users.