Home / Arts and Entertainment / Palace Skateboards Opens Third Seoul Store
Palace Skateboards Opens Third Seoul Store
22 Aug
Summary
- Palace Skateboards launched its third South Korean store.
- The new shop is in Lotte World Mall, near South Korea's tallest building.
- An exclusive Olympic-inspired capsule collection is available.
London-founded skate brand Palace Skateboards has opened its third store in South Korea, establishing a new presence in Seoul's Jamsil neighborhood within Lotte World Mall. This latest 1,500-square-foot location, situated on the mall's first floor, is a notable addition, being near Lotte World Tower, the nation's tallest building. The store's opening on Saturday, August 22, coincides with the release of a unique capsule collection. This exclusive range includes shell jackets, shorts, hoodies, and T-shirts, all adorned with graphics that pay homage to the nearby Seoul Olympic Park and the Lotte World Adventure mascots, Lotty and Lorry.
Palace's footprint in Seoul began with its first store on Apgujeong Rodeo Street, designed with traditional Korean palace architecture in mind. This was followed by a second location in Mapo-gu, characterized by its brutalist interior design. The new Jamsil store continues the brand's strategic expansion within the vibrant South Korean market, offering fans exclusive merchandise tied to the new location.
