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Music Icons Launch Pan-Asian Label in Hong Kong
25 Nov, 2025
Summary
- Ne-Yo, Sonu Nigam, MC Jin and Jonathan Serbin founded Pacific Music Group.
- The new Hong Kong-based company aims to develop Pan-Asian talent globally.
- Pacific Music Group will support various genres across Asia from Japan to India.
A new powerhouse, Pacific Music Group, has been established in Hong Kong with a mission to cultivate Pan-Asian musical talent for global recognition. This ambitious venture is spearheaded by Grammy-winning artist Ne-Yo, Indian music legend Sonu Nigam, and acclaimed rapper MC Jin, in collaboration with former Warner Music Asia co-president Jonathan Serbin.
The company's strategic focus is on Asia's burgeoning music industry, aiming to bridge Eastern and Western markets. Pacific Music Group will encompass multiple imprints, championing genres like pop, R&B, hip-hop, and various regional Asian sounds. Its operational scope covers a vast territory, from Japan and China to India and Southeast Asia.
Leveraging the founders' extensive global experience and deep regional insights, Pacific Music Group is set to mentor artists, facilitate international careers, and showcase Asia's rich cultural tapestry on the world stage. Debut artists are anticipated in the coming months, with initial releases slated for fall 2025.
