Who will manage the CCNB Amphitheatre in Simpsonville?

Opry Entertainment Group will manage the CCNB Amphitheatre at Heritage Park in Simpsonville under an 11-year agreement.

What investment is planned for the CCNB Amphitheatre?

Opry Entertainment Group plans to invest at least $6 million in capital over the first five years for venue upgrades and enhancements.

When will the CCNB Amphitheatre offer new programming?

Starting with the 2026 season, the amphitheater will feature a diverse mix of concerts and community events under new management.

Home / Arts and Entertainment / Opry Group Takes Helm at Simpsonville Amphitheater

Opry Group Takes Helm at Simpsonville Amphitheater

11 Feb

•

Summary

Opry Entertainment Group will manage Simpsonville's amphitheater for 11 years.
A $6 million investment is planned for venue upgrades over five years.
The venue will feature diverse concerts and community events starting in 2026.

Opry Group Takes Helm at Simpsonville Amphitheater

Simpsonville, South Carolina, has entered into an 11-year management agreement with Opry Entertainment Group (OEG) for the CCNB Amphitheatre at Heritage Park. OEG, a subsidiary of Ryman Hospitality Properties, will manage and operate the 14,000-capacity venue, with the city retaining ownership.

Over the initial five years, OEG is committed to investing a minimum of $6 million in capital improvements. These enhancements will focus on upgrading guest amenities, improving infrastructure, optimizing parking and traffic flow, and expanding food and beverage options.

Beginning with the 2026 season, the amphitheater will adopt an "open-room" programming approach, featuring a wide array of concerts and events. OEG also intends to utilize the venue and adjacent Heritage Park for family-friendly community and civic gatherings, aiming to establish it as a prominent entertainment destination.