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Amazon Lands Oprah Winfrey in Major Video Deal
27 Apr
Summary
- Oprah Winfrey signs a multiyear deal with Amazon.
- She will produce twice-weekly video podcasts starting this summer.
- The deal includes specials and repurposing of 'The Oprah Winfrey Show'.

Oprah Winfrey has inked a multiyear licensing agreement with Amazon, marking a significant expansion into video podcasts. Beginning this summer, Winfrey will host twice-weekly video podcasts, create specials tied to her "Favorite Things" and "Book Club" brands, and Amazon will gain access to the 25-season library of "The Oprah Winfrey Show." This collaboration underscores Amazon's growing investment in video podcasting.
This venture represents a new chapter for the 72-year-old media icon, who previously launched a successful YouTube podcast channel. The content will be available across Amazon's platforms, including Prime Video, Amazon Music, Fire TV Channels, and Audible, aiming to amplify Winfrey's global reach. Both parties anticipate sharing in sales and advertising revenue, particularly for her "Favorite Things" franchise and book club initiatives.