Olympic Champ Noah Lyles Brings Anime Passion to Fashion

In October 2025, 28-year-old Olympic gold medalist Noah Lyles opened up about his latest passion project—a new anime-inspired capsule collection created in collaboration with Crunchyroll and Adidas. Lyles, a seven-time world champion track star, is fresh off his history-making accomplishments at the 2025 World Athletics Championships in Tokyo last month, where he tied Usain Bolt's record by winning his fourth consecutive gold medal in the men's 200-meter.

Lyles, who touts himself as the fastest man in the world right now, is thrilled to "create his own" items with the Crunchyroll brand, as "usually track athletes don't really get merch of their own." The Olympic champion's love for anime dates back to his childhood, when he was first introduced to the Japanese pop culture phenomenon through Dragon Ball Z. Lyles recalls staying up late with friends to watch the show on Toonami, sparking a lifelong fascination.

Over the years, Lyles' fans have come to associate him with his anime passion, showering the track star with an abundance of anime-themed merchandise after his races. In fact, Lyles needed extra suitcases to take home all the Goku figurines, towels, blankets, and other gifts from adoring supporters.

Lyles' new line with Crunchyroll is a high-velocity clothing collection that fuses speed, story, and style, reflecting both his athletic prowess and his creative interests. As the world-class sprinter continues to push the boundaries of his sport, he remains committed to exploring his other passions, including the vibrant world of anime that has captivated him since childhood.