Home / Arts and Entertainment / Olivier Theyskens Launches Boloria: A New Era
Olivier Theyskens Launches Boloria: A New Era
6 Jul
Summary
- Designer Olivier Theyskens launched Boloria, backed by Tomorrowland's parent company.
- Boloria aims to create a luxurious brand with a century-old feel.
- The collection blends Belgian luxury with melancholia and romance signatures.
Belgian designer Olivier Theyskens has debuted his highly anticipated new brand, Boloria, with backing from We Are One World, the parent company of the Tomorrowland electronic music festivals. The collection, presented on the eve of Paris Couture Week, aims to establish a luxurious fashion house with a legacy spanning over a century.
Theyskens worked for two years refining every detail, from intricate beadwork on lace skirts to the careful selection of serif fonts for clothing labels. He drew inspiration from the subspecies of brush-footed butterflies first identified in 1899, which shares the brand's name, Boloria.
The collection fuses elements of refined Belgian luxury with Theyskens' signature melancholic and romantic style. It features a range of designs, including dramatic gowns reminiscent of his earlier work and menswear with a retro yet fresh appeal, balancing structure with a relaxed silhouette.
This venture represents a new direction for Theyskens, harmonizing his creative vision with the innovative spirit of the Beers brothers, founders of We Are One World. Their shared passion for craftsmanship and storytelling has fueled the development of Boloria from their headquarters in Antwerp.
