What is Olivia Culpo's new fashion campaign with Abercrombie & Fitch?

Olivia Culpo launched the 'In Her Own League' campaign with Abercrombie & Fitch, featuring vintage-inspired NFL fan apparel.

Who else is featured in Olivia Culpo's NFL fan style campaign?

The campaign includes Olympian Chloe Kim, podcast host Allison Kucharczyk, and nurse Brooklyn Adams.

What inspired Olivia Culpo's designs for the NFL collection?

Her designs were inspired by '90s athleisure and the practical needs of a new mother, focusing on comfort and timeless style.

Home / Arts and Entertainment / Olivia Culpo Redefines NFL Fan Style

Olivia Culpo Redefines NFL Fan Style

11 Dec

•

Summary

Olivia Culpo collaborated with Abercrombie & Fitch on vintage-inspired NFL fan apparel.
The campaign features NFL spouses, Olympians, and podcasters celebrating game day style.
Designs were inspired by '90s athleisure and practical needs of a new mom.

Olivia Culpo, former Miss Universe and wife of San Francisco 49ers player Christian McCaffrey, has teamed up with Abercrombie & Fitch for the 'In Her Own League' campaign. This initiative reimagines NFL fan style with nostalgic, vintage-inspired designs. Culpo drew inspiration from '90s athleisure, particularly iconic looks like Princess Diana's gym attire, to create comfortable yet stylish pieces such as a camisole, leather jacket, and mockneck sweatshirt.

The campaign extends beyond Culpo, spotlighting other influential women involved in game day culture. This includes Olympian Chloe Kim, girlfriend of Browns defensive end Myles Garrett; podcast host Allison Kucharczyk, wife of former NFL player Isaac Rochell; and nurse Brooklyn Adams, girlfriend of Lions wide receiver Amon-Ra St. Brown. Together, they represent a modern take on fan fashion, celebrating diverse contributions to the football experience.