Home / Arts and Entertainment / Attwood Marriage Ends: PR Strategy Under Scrutiny
Attwood Marriage Ends: PR Strategy Under Scrutiny
27 Jan
Summary
- Olivia Attwood reportedly hired a publicist amid marriage crisis.
- Speculation links marriage troubles to Olivia's friendship with Pete Wicks.
- Marriage split news coincided with a strategically placed news leak.

Olivia Attwood and Bradley Dack's marriage has reportedly concluded after nearly three years, following months of neighborly whispers about marital discord. Sources indicate that the announcement of their separation was not a spontaneous event but rather a strategically managed release, with Attwood reportedly hiring a personal publicist, Callum Bracken, known for his ITV connections.
This move has fueled speculation that the narrative surrounding the split is carefully controlled, particularly as the news coincided with a favorable leak to a tabloid that placed blame on Dack for a 'breach of trust.' The timing has also brought renewed focus onto Attwood's close friendship with her TOWIE co-star Pete Wicks, a connection that has been the subject of rumors for months.
Despite the persistent rumors, there has been no concrete proof of a romantic relationship between Attwood and Wicks. However, photographs of them together in Ibiza last summer have fueled ongoing speculation. Attwood and Dack, who recently sold their marital home in Cheshire to relocate to south London, had been open about marital struggles over the past year, with Attwood admitting on her podcast that the marriage was 'fucking hard.'
The situation has reportedly caused 'panic' behind the scenes, with both Attwood's team and Wicks' camp allegedly stressed about the potential fallout and damage control. The circumstances surrounding the end of their marriage, including Attwood's previously undisclosed black eye, continue to be a topic of discussion.




