What is OK Go's latest Grammy nomination for?

OK Go has received their first Grammy nomination in two decades for their music video titled "Love."

When did OK Go last win a Grammy?

OK Go last won a Grammy in 2006 for their viral music video "Here It Goes Again."

What are OK Go's thoughts on AI in music videos?

The band members are discussing their perspectives on using artificial intelligence in their music video productions.

Home / Arts and Entertainment / OK Go: Grammy Nom Surprise and AI's Future

OK Go: Grammy Nom Surprise and AI's Future

29 Jan

•

Summary

OK Go received their first Grammy nomination since 2006 for their video "Love."
The band reminisced about their 2006 win for "Here It Goes Again."
They are discussing the use of AI in music videos.

OK Go: Grammy Nom Surprise and AI's Future

Band members of OK Go are engaging in self-interviews, marking their first Grammy nomination in two decades for the music video "Love." This nomination brings back memories of their 2006 win for the iconic "Here It Goes Again" video.

Recalling the time after their initial success, Damian Kulash and Tom Nordwind shared that they were wrapping up an album cycle and expected minimal impact from "Here It Goes Again." However, the video unexpectedly went viral, topping charts and extending their touring schedule by eighteen months, transforming their initial plans.

This period is remembered as a pivotal, "anything can happen" moment for the band. They reflected on how a simple, fun video created by friends, featuring treadmill dancing, resonated so strongly with a global audience, leading to unforeseen opportunities and career shifts.