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Odyssey's IMAX Run Shifts as New Film Arrives
11 Aug
Summary
- The Odyssey collected Rs. 166.89 crores in 24 days.
- IMAX screens contributed Rs. 74.21 crores to its collection.
- New film 'The End Of Oak Street' will share IMAX shows from August 14.
Christopher Nolan's film, The Odyssey, has demonstrated remarkable box office performance, accumulating Rs. 166.89 crores over 24 days. A significant portion, Rs. 74.21 crores, was generated specifically from IMAX screens, highlighting the film's strong reception in premium formats.
As of Friday, August 14, The Odyssey's exclusive run on IMAX screens will conclude. It will now share these premium slots with the newly released "The End Of Oak Street," a large-scale film featuring dinosaurs, which is also distributed by Warner Bros.
This shift involves "The End Of Oak Street" being allocated two prime IMAX slots, with The Odyssey receiving the remaining shows. On regular screens, distribution demands have been adjusted to accommodate two new Hindi film releases on August 14, with The Odyssey requesting two to three shows depending on theater size.
In a notable development, IMAX showings of The Odyssey have been included in Tuesday's discounted ticket pricing for the first time. This offer, also extended to "Spider-Man: Brand New Day," aims to boost attendance on August 11, with tickets priced between Rs. 149-Rs. 499 for various formats.
