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Obama's Company Scores Slam Dunk in Podcast Arena
14 Oct
Summary
- Higher Ground partners with basketball podcast YM3.
- Barack Obama previously appeared as a guest on the show.
- The deal signifies a significant expansion into basketball podcasts.
Higher Ground, a company founded by former President Barack Obama and Michelle Obama, has entered into a significant partnership with the basketball podcast The Young Man and the Three (YM3). Higher Ground will serve as the executive producer and creative partner for the podcast.
The deal aims to expand YM3's reach, capitalizing on the Obamas' deep connection to basketball. President Obama himself has previously been a guest on the show, highlighting the existing relationship.
This move further cements Higher Ground's presence in sports media, following their work on productions like the Netflix docuseries Starting 5 and Court of Gold. The partnership with YM3 signifies a strategic bet on the growing basketball podcast landscape.
