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North West Signs Major Deal, Launches Singing Career
4 Mar
Summary
- North West signed a major deal with Mariah Carey's company.
- Kardashian was seen supporting North at a nighttime recording session.
- North West is also building a fashion empire with trademark filings.
North West, 12, has signed a major deal with the label Gamma, an independent entertainment firm linked to Mariah Carey's company. The agreement signifies a formal launch into her singing career. Recently, she was seen with her mother, Kim Kardashian, exiting a recording studio in Los Angeles after a late-night session. This collaboration comes after North began recording sessions under the new partnership.
Gamma, established in 2023, boasts a roster of notable artists and has also partnered with North's father, Ye, for his upcoming album. North's musical output has been ramping up, with her latest track 'Piercing on My Hand' released in early February. She also made a surprise duet performance with her father in Mexico City and has previously released music in Japanese.
Beyond music, North West is also expanding into the fashion industry. Trademark applications have been filed for a coded brand name, NOR11, covering clothing, accessories, jewelry, and bags. These filings were submitted through KimYe's Kid Inc, with Kardashian listed as an officer, indicating a broader business rollout for the young talent.
