Home / Arts and Entertainment / North West Fronts Kardashian's Edgy SKIMS Holiday Collection
North West Fronts Kardashian's Edgy SKIMS Holiday Collection
17 Nov
Summary
- North West, 12, models Kardashian's SKIMS x CPFM holiday collection
- Kardashian praises North's "personality" in bringing a "fresh, unexpected twist" to the designs
- North's bold style, including fake tattoos and piercings, has faced backlash in recent months
In November 2025, Kim Kardashian, 45, has appointed her 12-year-old daughter North West as the face of the just-launched SKIMS holiday collection in collaboration with fashion label Cactus Plant Flea Market. This marks North's return to the spotlight after her previous appearance in a 2020 SKIMS ad with Kardashian and her younger sister, Chicago.
Kardashian praises North's involvement, stating that "having North in this campaign makes it really special" and that she "brings so much personality to the pieces." The collection features a range of relaxed, graphic loungewear, with North modeling a teal blue braided hairstyle, pearl necklace, furry boots, and a sweatsuit.
North's bold fashion choices, including fake tattoos and piercings, have made headlines in recent months, sparking backlash. However, Kardashian has defended her daughter's confidence, revealing that North dismisses the criticism as a "non-issue" and is unfazed by the controversy. The mother-daughter duo continues to embrace North's unique style, with Kardashian allowing her preteen to experiment with bold looks.
As Kardashian navigates parenting a soon-to-be teenager, she asks for "a little bit of grace" from the public, acknowledging that she is "learning at the same time" as a mom. Despite the occasional fashion missteps, Kardashian remains proud of North's maturity and self-assurance, which she has now channeled into the latest SKIMS campaign.
