What is North West's role in Kim Kardashian's SKIMS holiday campaign?

North West, Kim Kardashian's 12-year-old daughter, is the star of the latest SKIMS holiday collection in collaboration with Cactus Plant Flea Market.

How has North West's unique style been received?

North West's bold fashion choices, including fake tattoos and piercings, have faced backlash in recent months, but Kardashian has defended her daughter's confidence and self-assurance.

Home / Arts and Entertainment / North West Fronts Kardashian's Edgy SKIMS Holiday Collection

North West Fronts Kardashian's Edgy SKIMS Holiday Collection

17 Nov

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Summary

North West, 12, models Kardashian's SKIMS x CPFM holiday collection
Kardashian praises North's "personality" in bringing a "fresh, unexpected twist" to the designs
North's bold style, including fake tattoos and piercings, has faced backlash in recent months

North West Fronts Kardashian's Edgy SKIMS Holiday Collection

In November 2025, Kim Kardashian, 45, has appointed her 12-year-old daughter North West as the face of the just-launched SKIMS holiday collection in collaboration with fashion label Cactus Plant Flea Market. This marks North's return to the spotlight after her previous appearance in a 2020 SKIMS ad with Kardashian and her younger sister, Chicago.

Kardashian praises North's involvement, stating that "having North in this campaign makes it really special" and that she "brings so much personality to the pieces." The collection features a range of relaxed, graphic loungewear, with North modeling a teal blue braided hairstyle, pearl necklace, furry boots, and a sweatsuit.