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Noah Kahan Fights Ticket Scammers
19 Feb
Summary
- Kahan used Ticketmaster's identity verification to block scammers.
- Resale prices are capped at face value via Face Value Exchange.
- The tour supports mental health advocacy through The Busyhead Project.

Noah Kahan's upcoming North American stadium tour, in support of his album 'The Great Divide,' has completely sold out. This success is attributed not only to his music but also to the thoughtful measures taken to ensure fans could access tickets at face value. Kahan pioneered the use of Ticketmaster's Persona identity verification during presale signups. This program utilizes multiple identification forms to prevent fraudulent activity and block potential scammers.
Furthermore, Kahan is employing Ticketmaster's Face Value Exchange program, which restricts resale ticket prices to the original purchase amount without added fees. This initiative, available since 2019, has also been utilized by artists like Hayley Williams and Billie Eilish. These security measures aim to fight bots and brokers while keeping tickets affordable.
The tour's success extends beyond ticket sales, supporting Kahan's mental health advocacy through The Busyhead Project. Launched in 2023, the project has already raised over $5.5 million. The current tour is expected to contribute another $2 million via Ticketmaster and Tickets For Good's Make a Difference initiative. This program offers discounted tickets to essential workers, with Kahan and Live Nation each donating $1 million to The Busyhead Project.
The 30-date tour, which includes four nights at Fenway Park, commenced on June 11 in Orlando, Florida, and will conclude on August 31 in Seattle, Washington. Kahan's previous album, 'Stick Season,' achieved significant success, reaching No. 2 on the Billboard 200.




