Nithya Menen Launches Production House: Keyuri

Actress Nithya Menen has embarked on a new journey by launching her production banner, Keyuri. This venture is a testament to her dedication to honesty, creative integrity, and genuine intention within the film industry. The name 'Keyuri,' signifying creative energy and the feminine divine, reflects Menen's profound and enduring connection with cinema.

Menen stated that Keyuri represents her desire to engage with filmmaking on a more profound level, extending her role beyond acting. She aims to bridge the gap between the films she enjoys watching and the projects she undertakes. This initiative allows her to champion authentic storytelling, resisting the temptation to follow transient trends or pander to specific audience preferences.

She clarified that her first name is Nithya, and the name Nithya NS is her birth name. Any other variations circulating are incorrect. Menen indicated that while she has been taking a break, exciting projects are anticipated within the coming months, with further updates to be shared on the company's website and social media channels.