Design Museum Honors NIGO: A Collector's Journey

London's Design Museum is currently hosting "NIGO: From Japan with Love," its first major exhibition honoring the influential Japanese designer. The show features an extensive collection of over 700 objects, spanning garments, collectibles, and personal archives, detailing NIGO's creative evolution.

Born Tomoaki Nagao, NIGO is recognized as the founder of A Bathing Ape (BAPE) and the current artistic director of Kenzo. His career predates current trends in cross-brand collaborations and the concept of creative directors moving between industries.

The exhibition is structured chronologically, beginning with a recreation of NIGO's childhood bedroom, reflecting his lifelong habit of collecting. It explores his role as a major collector, whose personal archive serves as a primary source of inspiration.

Further sections highlight NIGO's significant impact on fashion, often referred to as the 'NIGO effect,' where his association with brands dramatically increases their desirability. This section also showcases his collaborations with major companies like Uniqlo, Adidas, and Nike.

The final part of the exhibition delves into NIGO's current interests, including traditional Japanese culture, his pursuit of mastering the tea ceremony, and his creation of ceramic works. His early influences included a deep fascination with Americana and Japanese subcultures.

Music, a significant passion for NIGO as a DJ and producer, is also a central theme, with a dedicated listening station featuring his curated playlists. The exhibition runs until October 4, 2026.