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Nicole Kidman Reveals Shocking Zero Pay for AMC Ad
7 Mar
Summary
- Nicole Kidman starred in a viral AMC advert for free.
- The advert aimed to encourage cinema attendance post-pandemic.
- It was part of a multi-million dollar marketing campaign.
In 2021, Nicole Kidman became a viral sensation for her role in an advertisement for the American movie theatre chain AMC. The advert, filmed during the COVID-19 pandemic, was part of AMC's extensive multimedia marketing campaign, reportedly costing over $25 million, designed to bring audiences back to cinemas. Kidman recently disclosed in an interview that she received no payment for her involvement.
She explained that she reached out to collaborators, including director Jeff Cronenweth and writer Billy Ray, calling in favors to create the ad with pure intentions. The commercials, ranging from 15 to 60 seconds, aimed to highlight the emotional experience of watching films on the big screen. While the campaign itself was a significant investment for AMC, with most funds allocated to national television advertising across the US and Europe, Kidman's participation was pro bono.
The advertisement, featuring Kidman entering an AMC theatre, unexpectedly became a meme, with viewers questioning its placement. Despite this, the campaign, launched in September 2021, marked AMC's effort to remind audiences of the unique magic of the cinema experience.
