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Kidman: AMC Ad Was Pure Intention, No Paycheck
4 Mar
Summary
- Nicole Kidman created the viral AMC ad out of pure intention during COVID-19.
- The actress stated she and her team did the ad for free during the pandemic.
- She considers cinemas a personal safe haven and wants to keep them alive.
Nicole Kidman recently shared that her widely memed AMC Theaters advertisement was created with purely altruistic intentions during the 2021 COVID-19 lockdown. She explained on "The Tonight Show" that she felt compelled to help the struggling theater industry at the time.
Kidman enlisted her "Being the Ricardos" crew, including director Jeff Cronenweth, to bring the ad to life, calling in numerous favors. She emphatically stated that the entire team worked on the project "for nothing," without any initial payment, and had no expectation of its immense success.
The campaign, featuring Kidman walking through an empty theater reciting memorable lines, unexpectedly went viral. It spawned countless parodies, fan recreations, and even Halloween costumes, cementing its place in pop culture.
Kidman has embraced the ad's virality, expressing a desire to perform a drag parody of it herself. She underscored that her commitment to cinemas stems from deeply personal experiences, viewing theaters as essential safe havens she wants to preserve throughout her lifetime.
