Hitmakers Launch New Label for Artist Longevity

Theron Thomas and Jeff Gitelman, two highly respected figures in music production and songwriting, have announced the launch of their new record label, Haven Houzin House. This venture is born from a shared vision to address what they perceive as a critical gap in the contemporary music industry: the lack of focus on artist longevity and sustainable careers.

The duo observed that current industry practices often prioritize marketing over the creation of quality songs, leading to fleeting artist success. Haven Houzin House aims to return to an older model of music business, emphasizing comprehensive artist and record development. Their motto, "may the best song win," underscores a commitment to nurturing talent by actively participating in every stage, from writing and recording to marketing.

Launching with artists Tiger Lewis and Sekou, Haven Houzin House intends to invest significant time in artist development, potentially taking years before an artist's debut. This deliberate approach contrasts with the fast-paced, high-volume output seen elsewhere, aiming instead to cultivate artists with enduring impact and a strong identity in the long term.