What is Netflix doing to replace "Stranger Things" and "Squid Game"?

Netflix is investing in and building its next generation of tentpole franchises, including shows like "Wednesday," "Bridgerton," and "One Piece," to fill the gap left by "Stranger Things" and "Squid Game."

How does Netflix plan to generate revenue from new franchises?

Netflix aims to generate revenue not only through viewership but also by expanding into merchandising and live events, creating a "fandom flywheel" to sustain engagement and income.

Which new and existing series are key to Netflix's franchise strategy?

Key series include "Wednesday," "Bridgerton," "One Piece," "Avatar: The Last Airbender," and the surprisingly successful film "KPop Demon Hunters."

Home / Arts and Entertainment / Netflix's Franchise Future: Beyond Stranger Things

Netflix's Franchise Future: Beyond Stranger Things

13 Mar

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Summary

Netflix seeks new franchises to replace Stranger Things and Squid Game.
New hits must drive revenue beyond viewership, fueling merch and events.
KPop Demon Hunters became a surprise global phenomenon, outpacing expectations.

Netflix's Franchise Future: Beyond Stranger Things

Netflix faces a future without its mega-franchises "Stranger Things" and "Squid Game," driving a concerted effort to cultivate new fan-favorite series. The streaming giant is investing heavily in building its next generation of tentpole properties to ensure sustained revenue streams beyond initial viewership.

These new franchises are crucial for Netflix's business model, not only for retaining subscribers but also for expanding into lucrative merchandising and live event opportunities, as seen with experiences like Netflix House. This approach aims to create a continuous "fandom flywheel" that keeps audiences engaged.