Netflix's Decade-Long Journey Transforms Italian Entertainment Landscape

In the past 5 years, Netflix has solidified its position as a leading player in Italy's entertainment landscape. As of October 2025, the streaming giant boasts over 8 million subscribers in the country, according to the latest data from Italy's Communications Authority.

Netflix's decade-long journey in Italy has been marked by a strong focus on fostering local talent and showcasing authentic Italian stories. The company has collaborated closely with Italian creators, directors, and actors, resulting in the inclusion of roughly 50 Italian originals in Netflix's Global Top 10 list.

One of the key milestones was the launch of Netflix's first Italian original series, "Suburra," in 2015. This gritty crime drama, co-produced with state broadcaster RAI, broke the perceived taboo that Italian content could not reach international audiences. Since then, Netflix has continued to invest in ambitious Italian projects, such as the lavish Sicily-set saga "The Leopard" and the true-crime docuseries "SanPa: Sins of the Savior."

Netflix's rapport-building with Italian talents has been deliberate, with actors like Alessandro Borghi and Benedetta Porcaroli becoming inextricably tied to the streamer's Italian journey. The company has also had the honor of working with screen legend Sophia Loren, who returned to acting in the 2020 Italian original film "The Life Ahead."

As Netflix celebrates its first decade in Italy, the company remains committed to investing in bold, authentic Italian stories that resonate with local audiences and captivate viewers worldwide.