Home / Arts and Entertainment / Netflix & WMG Ink Exclusive Music Doc Deal
Netflix & WMG Ink Exclusive Music Doc Deal
20 Mar
Summary
- Netflix will produce documentary series and films about WMG artists.
- The deal grants Netflix exclusive first-look rights to WMG content.
- Unigram will serve as the production arm for WMG's programming.
Warner Music Group (WMG) and Netflix have entered into an exclusive, multi-year first-look agreement. This significant deal will enable Netflix to create documentary series and films that delve into the careers, music, and enduring legacies of both current and past artists represented by WMG. Unigram, led by Amanda Ghost and Gregor Cameron, will function as the production entity for WMG's longform content, working collaboratively with the company and the artists or their estates on each project.
Robert Kyncl, CEO of Warner Music Group, highlighted the immense potential of combining WMG's intellectual property with Netflix's worldwide viewership. He expressed excitement about introducing WMG's artists and songwriters to new fans across the globe. Netflix, through its VP of Documentary Films & Series, Adam Del Deo, conveyed enthusiasm for the partnership, noting the powerful fan engagement music generates on the platform and anticipating the delivery of compelling music storytelling to its members.
