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Netflix/Warner Deal: Cinema's Future Uncertain
6 Jan
Summary
- A potential Netflix-Warner Bros. merger sparks existential fears for movie theaters.
- Theatrical window durations are a key concern for the industry's economic model.
- 2026 box office predictions are optimistic, but the merger looms large.

The future of cinema hangs in the balance due to a looming merger between Netflix and Warner Bros. While 2026 initially promised a return to pre-pandemic box office levels, with projections reaching $9.8 billion, industry insiders express deep concern over the potential impact of Netflix's streaming-first model. A shortened theatrical window for Warner Bros. films could drastically reduce revenue, as many viewers are already conditioned to wait for streaming releases. This uncertainty overshadows the otherwise robust slate of films planned for 2026 by various studios.
Despite the merger's shadow, studios are pushing forward with ambitious release schedules. Warner Bros. plans 16 films, while Amazon MGM, Sony, Paramount, Lionsgate, Disney, and Universal are set to release a variety of blockbusters, sequels, and original animated features. Specialty distributors are also emerging, aiming to revitalize the independent film market. Key releases include "Supergirl," "Mortal Kombat II," "Project Hail Mary," "The Super Mario Galaxy Movie," and Christopher Nolan's "The Odyssey," alongside new offerings from Steven Spielberg and Greta Gerwig.
However, the critical question remains how these films will perform if the Netflix-Warner Bros. deal is approved and theatrical windows are significantly compressed, with Netflix historically favoring a 17-day maximum. The potential economic upheaval could render 2026 box office results irrelevant for future planning. The outcome of the deal, which faces regulatory scrutiny that could last into 2027, will dictate whether cinema can maintain its economic viability against the ever-growing influence of streaming platforms.




