Netflix Transforms Philly Mall into Immersive Entertainment Hub

On November 12, 2025, Netflix is set to open its first permanent entertainment and shopping venue, Netflix House, in the King of Prussia mall in Philadelphia. The 100,000-square-foot destination was nearly complete when the hit show "KPop Demon Hunters" blew up over the summer, prompting Netflix's marketing team to quickly add elements from the popular series.

Despite the tight timeline, the team managed to incorporate a massive fiberglass Derpy statue, the fan-favorite blue tiger from "KPop Demon Hunters," as well as other interior design elements and merchandise inspired by the show. The company also secured last-minute approval to modify the exterior mural to feature Derpy.

Netflix's chief marketing officer, Marian Lee, emphasizes the modular and flexible nature of Netflix House, which allows the company to rapidly adapt to new content releases. While some pre-planned experiences, like the "One Piece" and "Wednesday" themed interactive exhibits, could not be changed, the team ensured that "KPop Demon Hunters" fans would find plenty of references throughout the venue.

Looking ahead, Netflix plans to open a second Netflix House in Dallas next month, featuring experiences based on "Stranger Things" and "Squid Game." A third location is slated for Las Vegas in 2027, which will include a "Charlie and the Chocolate Factory" experience. The company is focused on making these initial venues highly successful, with the long-term goal of expanding Netflix House to major cities worldwide.