Netflix Pub Takeover for 'The Gentlemen'

Netflix is set to host a unique fan experience at London's Marlborough Pub from September 3 to September 5. The pub will be transformed to resemble the set of the upcoming second season of Guy Ritchie's series, 'The Gentlemen.' Visitors will have the opportunity to discover hidden messages related to the show, order a Stella Artois, and acquire limited-edition merchandise, including an engraved chalice.

This immersive event signifies the first brand alliance for 'The Gentlemen' and is part of a broader, multi-year collaboration between Anheuser-Busch InBev and Netflix, initiated in September of last year. Marcel Marcondes, global CMO of Anheuser Busch InBev, emphasized the goal of deep integration, stating they wanted the brand to feel inseparable from the show's narrative. The partnership includes a series of video vignettes showcasing the Stella Artois pouring ritual, featuring series star Theo James and brand ambassador David Beckham.