Home / Arts and Entertainment / Netflix Eyes India: Roadies Deal Looms
Netflix Eyes India: Roadies Deal Looms
7 Sep
Summary
- Netflix reportedly nearing a deal for MTV Roadies.
- The acquisition is valued at approximately Rs 18 crore.
- Roadies is a long-running reality show with over two decades on air.
Netflix is reportedly expanding its reality television footprint in India with a significant acquisition of the long-running show MTV Roadies. The streaming giant is close to finalizing a deal with JioStar, with reports suggesting a valuation of approximately Rs 18 crore for the acquisition.
This move follows Netflix's recent acquisition of MTV Hustle Season 5, indicating a strategic focus on popular Indian entertainment. Roadies, which has been a staple on Indian television for over twenty years, has evolved from an adventure program into a franchise known for its auditions, contestants, and on-screen rivalries.
Both Netflix and JioStar have yet to officially confirm the reported deal. If completed, it would signify Netflix's intent to broaden its reach within the competitive Indian market by integrating established and well-known television properties onto its platform.
