When is Netflix adding a vertical video discovery feed?

Netflix is launching its updated mobile experience, including a vertical video discovery feed, at the end of April 2026.

Why is Netflix adding a vertical video feed?

The new vertical video feed is designed to better reflect Netflix's expanding entertainment offering and make it easier for members to discover content.

Are other streaming services using vertical video feeds?

Yes, Tubi launched 'Scenes' in 2024, and HBO Max announced the addition of vertical videos to its mobile app in January 2026, indicating a growing trend.

Home / Arts and Entertainment / Netflix Taps TikTok Style for Mobile App

Netflix Taps TikTok Style for Mobile App

17 Apr

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Summary

Netflix is adding a vertical video feed to its mobile app.
This feature aims to enhance content discovery and recommendations.
Competitors like Tubi and HBO Max also use vertical video.

Netflix Taps TikTok Style for Mobile App

Netflix is set to introduce a significant update to its mobile application, launching a vertical video discovery feed at the end of April 2026. This move aims to modernize content discovery and better showcase Netflix's expanding library.

The streaming giant first explored this vertical feed concept in early 2025, intending to refine its recommendation engine. Executives had previously indicated that the feed would display clips and trailers on the app's home screen, offering users options to watch content, add it to their watchlist, or share it.

This development aligns with a broader industry trend where streaming services are adopting short-form video formats similar to TikTok and YouTube Shorts. Tubi introduced its 'Scenes' feature in 2024, and HBO Max announced its own vertical video integration in January 2026.

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