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Netflix and Mappa Forge Deeper Anime Alliance
27 Jan
Summary
- Netflix partners with Mappa, the studio behind "Chainsaw Man."
- The deal focuses on creative ventures beyond screen content.
- Netflix sees anime viewership triple over the past five years.
Netflix has formalized a deeper strategic partnership with Mappa, the renowned Tokyo-based animation studio responsible for hits like "Chainsaw Man - The Movie: Reza Arc." The collaboration, announced recently, signifies a shift towards more collaborative creative ventures. Netflix head of content for Japan, Kaata Sakamoto, stated that the alliance will span story development through merchandise, aiming to create engaging worlds for fans.
The streaming giant views this as a natural progression, given anime's growing importance on its platform. Over half of Netflix members now engage with anime, and viewership has tripled in the last five years. Mappa's president and CEO, Manabu Otsuka, emphasized the importance of creative independence and end-to-end control for Japanese animation houses.
This pact operates outside the traditional Japanese production committee system, potentially granting Mappa greater creative autonomy while increasing Netflix's influence. Past collaborations between the two entities include bringing "Ranma 1/2" and "Kakegurui Twin" to Netflix. The expanded partnership aims to bolster original Japanese anime globally and venture into new creative frontiers.
