Netflix: Korea's Stories Draw Global Viewers

Netflix research indicates a significant international interest in South Korea, with 67% of surveyed members expressing a desire to visit. Sung Q Lee, Netflix's senior director of APAC production, noted that the appeal lies primarily in the captivating stories originating from the country. This sentiment was shared during a Creative Asia masterclass, co-hosted by Netflix and the Busan International Film Festival.

The session explored the profound connection between location and storytelling in filmmaking. Location manager Lauren Cooper and producer Kunieda Reiko shared insights, underscoring that authentic settings are crucial for narrative development. Cooper likened filmmaking to a team sport, stressing flexibility in working with crews and adapting to the story's needs. Reiko added that allowing stories to emerge organically from their environments, rather than imposing predetermined themes, results in more authentic cinematic experiences, citing the production of "Perfect Days" as an example.