Which kids shows could Netflix lose due to the WBD-Paramount merger?

Netflix could potentially lose popular shows like PAW Patrol, Peppa Pig, SpongeBob SquarePants, Teen Titans Go!, and The Amazing World of Gumball due to the merger.

What is the financial impact of the Paramount-WBD deal mentioned?

The deal between Paramount and Warner Bros. Discovery is valued at $111 billion and could reshape how content is licensed globally on streaming platforms like Netflix.

How might the WBD-Paramount merger affect Netflix's kids content strategy?

The merger may lead to key children's shows becoming exclusive to Paramount+ or HBO Max, significantly impacting Netflix's kids engagement numbers.

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Netflix's Kids Content Threatened by WBD-Paramount Merger

19 Mar

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Summary

Nearly one-third of Netflix's top kids shows air on networks owned by rivals.
Popular shows like PAW Patrol and SpongeBob could become exclusive to other streamers.
A $111B Paramount-WBD deal may reshape content licensing globally.

Netflix's Kids Content Threatened by WBD-Paramount Merger

Netflix is facing a potential exodus of popular children's programming as Warner Bros. Discovery (WBD) and Paramount finalize a massive $111 billion merger. New data indicates that nearly one-third of Netflix's highest-performing kids shows are owned by these two companies. This includes major hits like PAW Patrol, Peppa Pig, and SpongeBob SquarePants, which have been licensed to Netflix but could soon be reclaimed for exclusive distribution on platforms such as Paramount+ and HBO Max.

The report, compiled by kids TV consultant Emily Horgan, highlights that the loss of titles like Teen Titans Go! and The Amazing World of Gumball would significantly impact Netflix's viewership in the children's category. These shows, along with SpongeBob SquarePants, represent a substantial portion of the content viewed on Netflix, with Teen Titans Go! and The Amazing World of Gumball logging millions of hours of watch time in the latter half of 2025. The situation is further complicated by WBD's existing animation deal with Tubi.

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