Netflix and India's Tourism Ministry Unveil Landmark Deal to Showcase Country's Wonders

As of September 27th, 2025, streaming platform Netflix and India's Ministry of Tourism (MoT) have announced a groundbreaking collaboration to showcase the country's cultural and geographic diversity to audiences worldwide. The partnership, which marks Netflix's first tourism initiative in South Asia, aims to weave India's breathtaking travel destinations into the platform's original storylines, turning streaming screens into windows that inspire real-world exploration.

At the heart of this landmark deal lies a shared vision of blending storytelling with tourism promotion. Through carefully curated integrations, Netflix's India Originals will highlight diverse regions while supporting the Ministry's mandate to promote "Incredible India" on a global scale. According to Ms. V. Vidyavathi, Secretary of the Ministry of Tourism, "This collaboration with Netflix reflects our shared commitment to showcasing India's cultural richness and diversity."

Monika Shergill, Vice President of Content at Netflix India, echoed this sentiment, stating, "At Netflix, we've always believed that India's stories are as vast and varied as its landscapes - rich with heart, history, and a unique cultural rhythm. Through this partnership with the Ministry of Tourism, we're not just reaffirming our commitment, we're celebrating the very soul of India."