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Netflix India Marks 10 Years of Redefining Storytelling and Global Impact
9 Oct
Summary
- Netflix India's 10-year journey shaped by audiences' love for entertainment
- Platform's pivotal role in placing Indian narratives on the world map
- Streaming has shifted control from networks to audiences, transforming entertainment
In October 2025, Netflix India marked a decade of shaping stories that resonate worldwide. Monika Shergill, Vice President of Content at Netflix India, took center stage at FICCI Frames 2025 to reflect on this transformative journey.
Shergill emphasized how Netflix's success in India is rooted in the country's deep love for entertainment. This passion has given rise to a new generation of storytellers, whose work has gained global recognition. Milestones like Sacred Games, Delhi Crime, RRR, and Gangubai Kathiawadi have built the foundation for Indian narratives to reach worldwide audiences.
Shergill also discussed how streaming has fundamentally shifted the entertainment landscape. Audiences now "pull stories toward them," transforming their relationship with content. The most powerful stories are those that are "deeply crafted and widely loved," blurring the lines between prestige and mass appeal.
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Looking ahead, Shergill envisions a future where storytelling continues to bridge cultures and erase boundaries. She believes that regional content, including smaller, hyper-local titles, will find global audiences when given the right platform and opportunities.
