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Netflix Eyes Live TV & Bundles Amidst Engagement Dip
9 Jul
Summary
- Netflix exploring live channels and streaming bundles for subscribers.
- This strategy mirrors approaches taken by Prime Video and Apple TV+.
- The move comes as Netflix faces declining engagement on key hits.
As Netflix grapples with decreased engagement on some of its flagship series, the streaming giant is actively considering innovative strategies to enhance its subscriber offerings. Reports indicate that executives have discussed the integration of live channels, which would stream programming based on specific genres.
Furthermore, Netflix is reportedly exploring the feasibility of bundling other streaming services, like Peacock, directly into its subscription. This approach mirrors the successful add-on strategies already implemented by competitors such as Prime Video and Apple TV+.
The company's exploration into live TV and subscription bundles signifies a proactive effort to adapt to a competitive market and re-engage its user base.
