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Netflix Expands in Argentina with New Production Hub
7 Apr
Summary
- Netflix launched a new 20,000 sq. ft. office in Buenos Aires.
- The office will focus on production, marketing, and PR.
- Upcoming content includes films by Santiago Mitre and Alex de la Iglesia.
Netflix has inaugurated a new 20,000 sq. ft. production and marketing office in Buenos Aires, Argentina. This expansion, its third in Latin America this year, underscores Argentina's vital role in Netflix's regional strategy. The new hub will concentrate on production, marketing, and public relations, complementing larger regional headquarters in Mexico City and São Paulo.
Francisco Ramos, Netflix's vice president of content for Latin America, highlighted Argentina's creative prowess in telling universal stories. The company is celebrating 15 years in Latin America with this new office and an extensive slate of content. Upcoming projects include an untitled film by Santiago Mitre, a new project from Ricardo Darin, and adaptations of acclaimed plays and novels.
Notable series additions include the fourth and final season of "Envious" on April 29, the third season of "In The Mud," and the second season of "The Eternaut." A new fictional series "Moria," inspired by the life of Moria Casán, is set to premiere on August 14. Documentaries also feature prominently, with "Yiya Murano: Death at Tea Time" premiering April 23, and upcoming profiles on figures like Emi Martínez, Fito Páez, and Silvina Luna.
